Rebranding with Vinyl Graphics

There are many reasons why a business may choose to rebrand. Maybe the target audience has changed, or it is hoping to increase its competitive edge. In any case, this requires more than a logo change. The best campaigns tell a story, build brand awareness. Companies often will turn to a sign shop when looking as to how to build a new , updated, better brand environment. Wall/Window/Floor Graphics are a great way to achieve the company’s story. Market research shows the brain will respond to visual information. A descriptive, original graphic is able to communicate the meaning and message of a brand to the consumer, while simultaneously enhancing its recognition and reinforcing customer loyalty. Companies that prioritize wall and window graphics as a valuable aspect of their rebranding strategies can quickly communicate what their business represents, as well as tell a story about its origins and future—all while building an experience that impacts the customer’s perception of the store and their purchasing decisions. It is important that Print Shops communicate with brand managers to ensure the design/messaging has strong appeal. Through their own expertise and experience, professional printers can help bring a client’s advertising vision to life. While business owners may have an idea of how they want their brand to be represented, those working outside the print industry do not always understand what is both logistically and practically possible in regards to planning graphics for walls and windows. Print Shops are able to suggest adhesive materials compatible with the intended substrate, resulting in graphics that are long-lasting and visually appealing. The selected materials, colours, and type say a lot about a brand, and designers can help a company develop complete corporate branding that unites graphics in a cohesive manner.

Credit:SignMedia